Designing Quality School Web Pages
by Patti Tarell


With technology playing an increasing role in educating our children, the internet is fast becoming a necessary tool for children as well as educators. More and more schools are getting websites and many of them are taking the initiative and using the internet as it is meant to be used, for communicating and sharing information.

Even if you do not yet have a website for your school, there is some general information about your school already on the internet. So why should your school get it's own website?  

Reasons why people will visit your site:

  • To find information (parents and students looking for calendar information, a telephone number, homework assignments, school news, activities, etc.)
  • For relocation purposes, shopping for a school on the internet is something many parents are doing these days. Many schools offer information about their curriculum, technologies, mission, and more to show off what makes their school special.
  • To view the online projects and student work. Children love to see their work displayed and what better way to show it off to those grandparents and relatives who live far away.
  • To find local information about your town, city, state. Some schools are using what is commonly called a data warehouse where they are gathering information on a topic and sharing it on the web where it can be used and expanded on by others.

The internet is expanding our world by opening up communication and by putting tons of information right at our fingertips. Teachers and students are excited about using the internet, not only for research, but for providing information to parents and other teachers and students as well.

There is a wide variety of information that can be placed on your school site. This article is intended to provide you with information on what to include on your school web page and guidelines to follow. If you need more information on how to create Web pages, check out FloridaSMART's list of Web Development & Programming resources on the web at http://www.floridasmart.com/subjects/computer_prog.htm.


What to include on a school website

There is a wide variety of information that can be placed on your school site. This article explores the various parts with descriptions and links to schools that offer a great example for the topic.

School Info | School Staff | Students | Parents & Volunteers
Subjects & Specials | Local Info | Miscellaneous Info


School Information

  • General School Information
    Address, City, County, State, email, internet address should always be included. This is important information. How could a class looking for information about a particular area find you if you don't list where you are? How could a parent relocating to a particular town know that your town is a great place to go to school if you don't list where you are?   Some pages that link to your school may open your pages in a frame where your internet address will not show. Then if the visitor wants to visit you again, they will not be able to get to your site directly without going to the other site first. It is always a good idea to show the http://youraddress to be sure visitors know how to find you again.
  • School Picture, Logo, Song
  • School Announcements
  • School Map
    Directions, Zoning information, Bus Routes, etc.
  • Virtual Tours of your school
    With photos, or quicktime movies or online cameras.
  • Misc. School Information
    Contests, Lunch menus, etc.
  • School Calendar
    List holidays and early release days. You can create your own or link to your district site, for example: Seminole County School Calendar is a good example as it allows various forms of the calendars for the website visitors.
  • Online News/School Happenings
    Create an Online Newspaper with current information, the latest news, etc. Will the school be open due to the storm? Does your school have a current or upcoming event where the parents might want to know more? Everyone likes to be kept informed, especially parents.
  • Mission Statement
    Practically all schools have one, if it's important to you then list it.
  • Curriculum and Academics
  • School Handbook
    The Pine School in Hobe Sound, FL lists an excellent example.
  • School Policies
  • School Improvement
  • School Wish List

School Staff/Administration

  • Principal Message
    This can include a picture with a welcome message. Some school include the Vice Principal as well. Both should be brief.
  • Staff/Administration
    This should be brief with list of names and positions with email and telephone numbers.
  • Teacher Pages
    Teachers are getting very involved in sharing information over the internet. Your school site can include a brief listing of teachers names and grade levels. Or take it a step further and provide class pages, class projects, class and homework assignments, monthly themes, and more. Teacher pages are a wonderful addition to any school site. Teacher profiles and teacher of the year can also be included.

Students: Activities and Projects

  • Student Pages
    This can be a fun part of your school site that will draw parents, students, relatives and friends of students. Kids love to see their work displayed! So display it to the world! (Please note: Only first names should be used and a consent form should be signed by the parent and student. See Parent Consent) In the upper grades, let the kids create their own pages. (Always have it approved before publishing it to the web.) Have fun with your site and give people a reason for coming back by keeping it current. Student pages are fun and are an excellent addition to any school site.
  • Activities and Projects
    Sharing online projects provides many outstanding opportunities. It enables your school to communicate and share information with the community, parents, teachers as well as with schools all over the world.  Shorecrest Preparatory School in St. Petersburg has a listing of some good examples.

Parents and Volunteers

  • PTO or PTA
    What a great way to draw more parents into being active in the PTO or PTA. List activities, volunteer opportunities, upcoming events and more.
  • Volunteers
    This is an excellent opportunity to list where volunteers are needed and to show appreciation to the volunteers who donate their time for education.

Subjects and Specials

  • Special Programs
    ESOL, gifted, special needs, extended day programs, etc. Any special programs you would like to include.
  • Sports and PE
    Include team records and stats, schedules (Merritt Brown Middle School), roster and more
  • Arts and Music
    Online art gallery, music clubs, bands (Merritt Brown Middle School), concert information and more
  • Computer and Media
    This is a common category on many school pages. Computer and Media are two common categories on many school pages as they are easily integrated with the internet.

Local City/County/State Information

My favorite option, though unfortunately it is not very often included, is to add information about the area where your school resides - your town, city, county, or state. Example: Kimball Wiles Elementary, Gainesville and The Falcons' Nest, Alaska. A nice way to include this is as a class project or student reports. Let your students, through art or words, educate the world about where they live. Then if a school in Florida wants to learn about what its like to live in Alaska, not only can they learn about it from your site, but it will also open up communication through email between schools and children all over the world.  This can be on varying subjects including:

  • Local History
  • Local Culture
  • Geography
  • Weather
  • Indigenous Plants and Animals
  • Endangered Species of Florida created by the 5th grade students at St. Thomas Episcopal School in Miami, very well done!
  • Environment
  • Local Government
  • Community tour
  • Local Attractions created by the fourth graders at St. Thomas Episcopal School in Miami, good information, very well done!
  • List community resources and local links

Miscellaneous Information

  • Include anything from information about the school logo to information about a subject that is important to your school. And again, let the students tell the stories through their words and art.
  • Favorite Links
    Everyone has their favorites! Be careful what links you allow and be sure to include a disclaimer.
  • Alumni
  • Business Partners
    What a great way to get more businesses in the community involved in helping your school. They will get a listing (free advertising) on your web site as a supporter of your school.

Patti J. Tarell is an CEO / Webmaster / Consultant for SurfSmart, Inc. and Founder/Director of FloridaSMART ®.  Send email to jewel.surfsmart@gmail.com

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