When creating a school website, it is really important to make sure all the information that parents and students are seeking is easy to locate and the site is easy to navigate.
The first thing to consider is what you want your school homepage to focus on. Is your primary goal to recruit prospective students? Or to keep current students and parents updated with news and activities?
Over 90% of first impressions are design related. People tend to decide within seconds how they feel about your business based on the way your homepage looks. So the homepage should be well-designed and easy to navigate.
Your website should answer the following questions:
I can't emphasize this enough. With the amazing current technology that we have available, I still come across schools that do not contain clearly some of the most important information people are seeking. All of these should be clearly located on the homepage.