Everyone loves tacos, right? Well, how about a vegan taco? I know, you're probably questioning the concept of a meatless taco. I was very hesitant at first, too. But I will never regret my first visit to Jacked Up Tacos!
Creating Vegan Options
Isai Eli Vargas, owner and operator of Jacked Up Tacos, visited a food truck for the first time at the age of 18. A few years later he became vegetarian and realized the minimal options for the vegan/vegetarian community. It was a market with so much potential, which allowed Jacked Up Tacos to find their niche in the food truck business. The dream of starting a food truck began with a vegan hot dog stand, now a food truck, and possibly a brick and mortar in the future.
According to Isai, Jacked Up Tacos is a "vegan competitor coming from a mediator background". Jacked Up Tacos wants to continue to make delicious food that stands out, not just food for vegan/vegetarian customers. They have a bright future ahead of them with endless possibilities for more vegan products. Other food concepts have already been established, so Isai and his team are excited to continue to explore this untouched market.
Visiting the Food Truck
Where can you find them? Jacked Up Tacos is always on-the-go, so the best way to find their next stop is to follow their Facebook and Instagram (@jackeduptacos). As mentioned earlier, Isai is looking for a permanent location where frequent customers can stop by for a quick bite to eat, while maintaining a mobile food truck.
I visited Jacked Up Tacos at the District at Mills 50 with my family, and we fell in love with the food. The tacos are one of the most popular items on the menu, which I can attest to. As soon as I took my first bite, it was an explosion of flavor unlike any taco I had ever tried. In addition to being delicious, it is all healthy which is the best part! My parents devoured every bite of the arepa burgers they ordered, and my family and I have always been meat lovers. Another popular dish Jacked Up Tacos offers is the patacon which involves two plantains that are fried twice, with lettuce, tomato, onions, a vegan patty, and other fresh ingredients with a special sauce drizzled on top.
Jacked Up Tacos found a way to differentiate themselves among other food trucks, and this makes me want to go back for more. They have made a loyal customer out of me and my family, and I bet they will do the same for you.