Maps around the 1700's called this area "Porte Sarasote" and "Sarazota". A fishing camp and Indian trading post were supposedly at the end of Longboat Key and called "Saraxota". Today’s spelling of Sarasota came in 1839. The city has a rich history and ownership of the land passed between several prominent colonists and colonies. Like in other parts of Florida, the orange industry began to garner attention and the citrus industry established a community called "Fruitville" here in 1876. Sarasota founded its first newspaper in 1899, and in November of that same year, telephone service arrived. Sarasota was incorporated as a town on October 14, 1902, and a city on May 13, 1913. Despite a tourism recession in the 1970s, in the late '80s and especially the early '90s, the economy shifted and the Downtown became prosperous again. Sarasota now boasts one the finest Downtowns in the State of Florida.