Guest articles on other high ranking websites can bring more clients than your own website articles
Guest blogging has been around for a long time but more recently, online marketers are starting to see why it is becoming much more relevant and a necessary part of your online marketing strategy.
What is Guest Blogging?
Guest blogging is simply writing a blogpost or article that you post on someone else’s website. It is a way for you to write about something you know, a way for you to share your expertise, and a way for you to expand your reach online.
Here’s Why Guest Blogging is a Powerful Marketing Tool
There are millions of websites on the internet. The majority of website owners are doing the exact same thing as you, writing content and working with specific keywords to optimize the SEO and be found on google. And no matter how hard you try with a specific business or keyword, there are 1000’s of others using the exact same keywords and methods. A small business website has very little chance of getting on top of a search without paying a significant amount of their marketing budget on it.
Why Should You Write Content for Another Website and not just post on your own?
By guest blogging on a more prominent and higher ranked website, your content has a much better chance of being found and much bigger chance of bringing in new clients. So on your website, your article might be found and read 100 times in a year, while on a more prominent site, it could be ready 10,000+ times.
And when you write content for another website, your content will, in most cases, stay there forever (or at least many years), which provides a powerful way to grow your branding and increase your reach consistently without additional efforts or cost.
What to Look for in a Website that offers Guest Blogging
Always look for a website that fits in with your niche or business topic and/or local area and reaches your target audience. These will be the best for driving the traffic for people who are specifically looking for your product or service in your local area.
There are plenty of Guest post services and high ranking websites that accept paid guest posts. Be wary of these because Google is cracking down on paid guest posts. At FloridaSmart, we don’t accept paid guest posts. However, we will accept a legitimate article written about a Florida topic from individuals and small businesses that are well-written and meet our strict criteria. Contact us is you have an idea for a post.
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Setting up Your Marketing Strategy to Include Guest Blogging
In setting up your online marketing strategy, it is smart to build content for both your own website as well as guest blogging content. Your website should have blogs that are specifically written about what you offer, with keywords in mind that will drive traffic to your website. Guest blogs should include information about things you know that are related to your business or local area. Both types of blogs should be unique to the platform you are writing for.
